Gain insights about the business behind the world of fine and contemporary art. From theory to practical marketing advice, we're gathering tons of resources to help you move forward faster.
How did the art auctions business become a multi-billion-dollar industry? This first film in a series about the art market explores this question, leading viewers through the complex history of auctions, with specific attention to the last 20 years.
In 2015, art fairs generated an estimated $12.7 billion in profits for exhibiting galleries. But why do collectors attend fairs in droves? And what’s behind their rapid international proliferation?
What motivates patrons to fund artists’ wildest dreams? How has the concept art patronage changed over time? And what’s behind the dramatic rise of private art museums? In the third installment of 'The Art Market (in Four Parts),' we explore how and why patrons support artists and their careers, from the Medici family’s backing of Michelangelo’s work during the Renaissance to today’s most influential collectors, museum donors, and behind-the-scenes benefactors.
What does an art gallery do for an artist? What fuels the global expansion of galleries like Gagosian and White Cube? And how has the internet affected the way galleries do business? In the second installment of “The Art Market Series (in Four Parts),” we look at the complex ecosystem of commercial galleries to probe these questions—and get to the root of how galleries effectively steward artists’ careers, promote their work, and protect their markets.
The highly successful and creative fine art photographer Brooke Shaden sat down with us to talk about all things photography. In part 1, she discussed how she started out and what it takes to succeed as a fine art photographer, as well as how she got her work exhibited in fine art galleries.
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